Thursday, 14 November 2013

Isabel Marant x H&M - The turtleneck jumper

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So today was finally the day the long-awaited collection landed in stores and online. I'm obviously talking about the Isabel Marant pour H&M collection and to me it felt like people were talking about this collaboration for years and years.

When I got up this morning extra early to head to my H&M of choice for shopping designer collaboration in a calm and civilized way (Brompton Road) I felt a mixture of excitement and trepidation on what to expect.

On arrival I found myself queuing with 10 other girls and we had some bemused and puzzled onlookers until the shop doors finally opened up.

We were all first let up to the men's section to roam through all the cool jumpers and cardigans which suited me perfect as I had my eye on this turtle neck fringed jumper which has Isabel Marant written all over. I felt quite bad for the men trying to grab a piece of clothes as after about 10 minutes most of the pieces were gone and I think the most damage was done by women ;)
I allowed myself two things from the collection and while had some time eying up the women's section from a safe distance until it was time for my '10-minute shopping spree' I luckily snapped up the other item I had on my list and left the store happy but tired with my canvas tote.

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 Stay tuned for my second item and please let me know how it went for you guys!


  1. Nice sweater!

    Have a great day!

  2. Great jumper, I'm glad you managed to discover the collection, 10 people isn't too bad, I was expecting a bloodbath!
    Mafalda ❤

  3. Only 10 people!!! You lucky!!! Great jumper btw :)


  4. Great!!! I didn't go, but congrats for doing it! And getting what you wanted. Xxxx

  5. This bag looks so cute!! :)

  6. That's so awesome that you got the two pieces you wanted!! And you look soooo cute in this outfit, cozy and chic :)

  7. beautiful.the sweater is very great
    wanna follow each other via gfc and bloglovin


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